Family business
Since 1948, La Brasiliana has been run by four generations of the family, starting with Carlo, the great-grandfather, whose vision was later widened by his children Nino, Tina and Corrado. Later, between 1980 and 1985, Nino's sons Gian Carlo and Pierluigi joined the company.
Elisabetta, the eldest daughter, entered the team around 1990, after enriching her experience overseas and obtaining a degree in Linguistics, contributing significantly to the company's international expansion in Germany, Austria, Holland, the Czech Republic, Poland and Korea. Gian Carlo, current CEO, promotes entrepreneurship and innovative management in the Italian hospitality industry, focusing the company's environment on talent development and skills enhancement.
Pierluigi, CFO, focuses on financial management and corporate resource development, as well as managing relationships with suppliers and green coffee traders thanks to his long standing experience. In June 2023, Carlotta, Elisabetta's second daughter and the first representative of the fourth generation, also joined the management team. With a degree in Financial Market Economy and a Masters in Management from the Università Cattolica del Sacro Cuore in Milan, Carlotta heads the marketing department and coordinates international relations, bringing new energy and vision to the family tradition.