La Brasiliana was founded in Ferrara, born from the intuition of Carlo, the great-grandfather, who discovered several coffee-roasting machines stored in the warehouse of a friend who was a delicatessen owner. Without hesitation, he purchased them, firmly convinced of their future value.

With the end of the war and the beginning of a new chapter, Carlo and his three children — Giuliano (affectionately known as Nino), Onesta (Tina) and Corrado — decided to display one of those machines in the shop window of their store in the heart of Ferrara, marking the start of a new era. The inviting aroma of freshly roasted coffee soon began to fill the streets of the Jewish Ghetto, drawing curious passers-by and coffee lovers alike to the Govoni family’s shop.

Success was immediate and tangible, with sales increasing not only within the store but also throughout the surrounding areas of Ferrara. This growth was made possible thanks to Ailù, the company’s first delivery man, who initially made deliveries by bicycle and later by Ape car, wearing a distinctive cap and a red uniform with gold buttons. Tina Govoni, now ninety-nine years old and once considered the shop’s finest salesperson, still fondly recounts these memories today.

Ailù became such a cherished symbol for the family that he was portrayed — in a stylised form — in the company’s first logo. He embodies the affection and deep bond that link the family’s history to the birth and growth of La Brasiliana.

Our identity is rooted in tradition, innovation, dedication to quality, expertise, and the appreciation of people. These principles guide our commitment to sustainable development and production innovation, enriched by a history spanning several decades. Our ambition is to promote the culture of Italian espresso worldwide, offering high-quality coffees designed to suit every taste, both in professional settings and at home. We strive to build long-lasting, mutually beneficial partnerships while expanding our market presence, always remaining faithful to customer satisfaction and product excellence.

Our goal is to deliver an outstanding tasting experience, grounded in a genuine passion for coffee, continuous training, teamwork, and deep respect for our customers. We aspire to offer a moment of escape from everyday life, sharing our passion with those who truly appreciate exceptional coffee.

For La Brasiliana, excellence in every cup is more than an aspiration; it is a promise upheld through decades of commitment, teamwork, and continuous learning. We are driven to spread the essence of Italian espresso around the world, enabling coffee lovers to enjoy uncompromising quality. This is achieved through close collaboration with green coffee producers and the careful selection of the finest Arabica and Robusta varieties. Our distinctive roasting approach, designed to meet contemporary demand, allows us to preserve the freshness and aromatic integrity of our signature blends—appreciated in Italy and abroad for over 77 years.